Stay In The Know!

Team Meeting Dates • Project Updates • Team Members & More

The Downtown Excelsior Partnership, Inc. is made up of 9 volunteer teams and a Board of Directors that make the revitalization and promotion of Downtown Excelsior Springs possible. If you’re ever wondering about what they are up to or are currently working on, check in here for the latest updates. If you are interested in joining one of our teams, please join us at their next scheduled meeting.

PromotionOrganizationEconomic VitalityDesignMarketingBBQ & Fly-InHome BrewChristmasOpal Wapoo


Next Meeting Date: Wednesday, February 11, 2026 • 8:00 AM • Hall of Waters Conference Room
Active Board Members: Nate Williams, Jeanine Stubbs, Jill Rickart, Allen Amos, Keith Hudson, Brenda Kilgore, Jason Van Till, City Liaison Reggie St. John & Lyndsey Baxter

July Agenda Items

President’s Report | Approval of Minutes | Treasurer’s Report | GAMSA Application Update | Board Seats Discussion Continued | RBDG Grant & Contract | Downtown Villas Ownership Discussion | CDBG Update | Budget

June Agenda Items

President’s Report | Approval of Minutes | Treasurer’s Report | GAMSA Application | CDBG Update | Hotel Tax Update | Facade Grant Requests | MMSC Annual Agreement | Board Seats

May Agenda Items

President’s Report | Approval of Minutes | Treasurer’s Report | Spark Good Walmart Grant | CDBG Update | Movies on the Lawn Sponsorship/Program | Billboard Discussion | MMSC Accreditation | MMSC Annual Agreement | Cannabis Related Sponsorship

April Agenda Items

President’s Report | Approval of Minutes | Treasurer’s Report | DEP Systems/Infrastructure Update | Business Seminar Series Proposal | Public Art Initiative Proposals | The Hartford Small Business Accelerator Grant Program | MMSC Historic Preservation Hands-On Workshop with Bob Yapp | Business Welcome Packet | CDBG Update

February Agenda Items

President’s Report | Approval of Minutes | Treasurer’s Report | Opal Wapoo / Urban Trail Company Profit Sharing Agreement | DEP Infrastructure & Systems Modernization | Wayfinding Fee Proposal | Annual Report Review | CDBG Update | Website Development Consideration

January Agenda Items

President’s Report | Approval of Minutes | Treasurer’s Report | Facade Grant Application Review | CDBG Progress Update | Experience Excelsior Trip Planner | Annual Report Discussion | End of Year CID Sales Tax | National Main Street Assessment | MMSC Quarterly Workshop Training | DEP Planning & Visioning Session | Opal Wapoo / UTC Profit Sharing Agreement


Next Meeting Date: March 5, 20266:00 PM Ventana Gourmet Grill
Active Team Members: Carol Baxter, Jade Williams, Denise Riley, Morgan Newkirk, Keith Hudson, Cheyenne Tavares, Amber Schmidt, Jason Van Till

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Key Projects/Events/Initiatives

Annual Dinner
Chocolate Tour
Event Marketing Plan
Mimosas with Mom

Mug Shots
Sippin’ Into Springtime
Small Business Saturday
Spring Open Houses
Whiskey Walk

Summer Music Series
Trick or Treat
Wine Festival
Witch Way to the Wine

Latest Team Highlights

  • July 2026
    • Reviewed feedback from the Wine Festival’s inclement weather plan, discussing what worked well, opportunities for improvement, and potential adjustments should weather require moving the event indoors in the future.
    • Explored long-term ideas for enhancing the Wine Festival experience, including improved seating, expanded venue options, interactive experiences, and additional amenities that encourage attendees to spend more time at the event.
    • Began planning for the 21st Anniversary Wine Festival, discussing ways to elevate the celebration through enhanced programming, special branding, and memorable experiences for attendees.
    • Discussed incorporating art demonstrations, local artists, and creative experiences into future festivals to further highlight Downtown Excelsior Springs’ arts community.
    • Explored opportunities to expand food and beverage experiences by introducing curated food pairings and other interactive tasting opportunities that complement participating wineries.
    • Confirmed planning timelines for upcoming events to allow vendors, entertainers, and sponsors additional lead time while avoiding conflicts with other regional festivals.
    • Continued planning for the Annual Dinner, including entertainment, menu development, themed décor, dessert selections, and new ideas to create a more engaging and memorable evening for attendees.
    • Discussed developing additional visual storytelling elements, including videos and photo presentations, to showcase the Downtown Excelsior Partnership’s accomplishments and community impact.
    • Planned a Merchant Mingle event designed to welcome new downtown businesses, answer questions, strengthen relationships, and help business owners better understand DEP’s programs, events, and resources.
    • Emphasized the importance of face-to-face outreach with new businesses to encourage participation, build stronger partnerships, and create a more connected downtown business community.
    • Discussed developing educational materials that explain the value of downtown events, volunteer opportunities, and business investment while reinforcing the collaborative culture that has contributed to downtown’s continued success.
    • Reaffirmed the committee’s commitment to proactive event planning, stronger business engagement, and creating experiences that support both downtown businesses and the long-term success of Downtown Excelsior Springs.
  • June 2026
    • Planning continues for the 2026 Wine Festival, with ticket sales building momentum as the committee works to grow attendance and promote the Friday evening Winemakers’ Table experience.
    • Volunteers and community partners are coordinating event-day operations, including security, guest check-in, vendor assistance, and improved traffic flow to create a safe and welcoming experience for attendees.
    • The committee is implementing enhanced event operations, including improved ID verification, volunteer workflows, radio communications, golf cart transportation, and updated site maps to support a larger festival.
    • More than a dozen wineries, breweries, food vendors, and artisan vendors are confirmed for this year’s Wine Festival, creating an expanded experience for visitors throughout downtown.
    • The team reviewed feedback from this year’s Mimosas with Mom event and is exploring new ways to gather attendee input while continuing to refine future tasting experiences.
    • Planning is underway for DEP’s 20th Anniversary Annual Benefit Dinner, with discussions focused on creating a fresh, engaging program that celebrates two decades of downtown revitalization while incorporating new entertainment, signature cocktails, and interactive elements.
    • The committee continues developing recognition opportunities that celebrate longtime supporters while creating a memorable experience for both returning and first-time attendees.
    • Members brainstormed future event concepts designed to attract new audiences and encourage visitors to explore more of Excelsior Springs through unique outdoor experiences.
    • The Promotion Team discussed strategies for recruiting new volunteers and committee members, recognizing that fresh ideas and broader community involvement are essential to the continued growth of downtown events.
  • May 2026
    • Summer entertainment plans continue to move forward with live performances scheduled throughout June, July, and August. The committee also discussed incorporating local acoustic musicians into Second Saturdays to create additional activity downtown.
    • Food vendors have been confirmed for several summer events, and planning continues to ensure attendees have a variety of dining options during festivals and concerts.
    • Planning for the Wine Festival continues with 16 wineries and 20 vendors currently committed to participate. Logistics for entertainment, vendors, photography, and event operations are being finalized.
    • The committee reviewed event logistics for Mimosas with Mom, including volunteer coordination, deliveries, and guest experience improvements.
    • Work continues on enhancing the Annual Dinner as Downtown Excelsior Partnership celebrates its 20th anniversary. The committee discussed new program ideas, specialty cocktails, and creating a more interactive and engaging evening.
    • Plans are underway to recognize long-time investors, volunteers, and supporters who have helped shape downtown over the past 20 years.
    • Catering options for the Annual Dinner are being evaluated to provide a high-quality experience while remaining budget conscious.
    • The committee continues exploring new ideas to keep downtown events fresh, encourage repeat attendance, and create memorable experiences for residents and visitors alike.
    • Planning remains focused on strengthening partnerships with downtown businesses and ensuring each event continues to support local merchants and showcase the district.
  • April 2026
    • The committee reviewed feedback from Sippin’ Into Springtime, discussing attendance trends, event timing, and opportunities to strengthen future ticket sales and marketing efforts.
    • Planning is underway to refresh the summer concert series, including rebranding the program as Lyrics on the Lawn Block Party with an expanded schedule and enhanced entertainment experience.
    • Work continues to recruit additional food trucks, vendors, and family-friendly activities to create a more vibrant atmosphere during summer events.
    • Final preparations are underway for Mimosas with Mom, including coordinating mimosa flavor selections, specialty experiences, and participating downtown businesses.
    • Wine Festival planning continues with a focus on recruiting additional wineries, food vendors, and community partners while finalizing event logistics and licensing requirements.
    • The committee is evaluating operational improvements for the Wine Festival, including ice vendors, volunteer recruitment, photography and videography services, and site planning.
    • Volunteer recruitment and training strategies are being expanded to better prepare teams for upcoming signature events and improve the overall guest experience.
    • Members discussed enhancements to event atmosphere through additional décor, seating, umbrellas, yard games, and other placemaking elements designed to encourage visitors to spend more time downtown.
    • Planning has begun for the Downtown Excelsior Partnership’s 20th Annual Dinner, with early discussions centered on celebrating two decades of downtown revitalization through an elegant anniversary event.
    • The committee remains focused on creating memorable experiences that encourage visitors to shop, dine, and explore Downtown Excelsior Springs while supporting local businesses.
  • February 2026
    • The Chocolate Tour saw extremely strong ticket demand and quickly became one of the season’s most popular events. To improve post-event logistics, winners will now have one week to pick up prizes before a new winner is drawn for any unclaimed items.
    • The committee is shifting from weekly concerts to a Second Friday / Second Weekend format during the summer months to focus on higher-quality entertainment and stronger attendance. Target months include June through September.
      • The team is exploring booking well-known regional bands to draw visitors downtown, while also reviewing sound equipment needs to ensure outdoor performances meet quality expectations.
    • Tickets sales launched on groundhog day for Sippin’ Into Springtime
    • Committee is focused on creating a full weekend experience, not just a tasting event for Mimosas with Mom.
      • Downtown businesses will be invited to host special experiences such as brunches, classes, dinners, or workshops. DEP will promote these experiences while businesses manage their own reservations and pricing.
      • Committee members will reach out to local restaurants, bakeries, and hospitality venues to explore brunches, bouquet workshops, and other mom-focused experiences tied to the event.
    • Wine Festival Winery and Vendor registration is now live. The committee is reviewing ticket pricing strategies and early-bird sales to encourage advance purchases and help manage attendance.
    • The team reaffirmed the importance of responsible alcohol service at festivals and reviewed vendor participation guidelines to protect guest safety.
    • DEP will work to secure multiple food trucks and snack vendors for large events while also coordinating with downtown restaurants to prepare for increased traffic.
    • Early brainstorming began for “Taste of Excelsior” experiences during the World Cup period, showcasing curated food and drink itineraries featuring downtown businesses.
    • Planning discussions have begun for a special 20th anniversary celebration, highlighting the story and transformation of Downtown Excelsior Springs.
  • January 2026
    • Members are actively contacting Chocolate Tour businesses to track chocolate offerings and giveaway donations
    • Exploring photography and short form video options to capture features and attendee experience at the Chocolate Tour
    • Moving Lyrics on the Lawn to a monthly format scheduled in accordance with Second Friday/Second Weekends.
      • Goal is to create stronger downtown energy and encourage dining and shopping alongside live music
    • Committee reviewed feedback and plans to continue using glassware for tasting events
    • Planning underway for a new Mother’s Day weekend tasting event focused on a weekend experience
      • Ideas include VIP experiences, floral components, brunch pairings, and creative mimosa offerings
    • Wine Festival planning is underway and early outreach planned for food vendors
      • Save the Date announcement targeted for first week of February
    • Brainstorming a full year of blog topics, including local stories, quirky history and human interest features
      • Exploring guest contributions to expand content capacity

Next Meeting Date: April 8, 20269:00 AMHall of Waters Conference Room
Active Team Members: Nate Williams, Jeanine Stubbs, Jill Rickart, Allen Amos, Sharon Powell

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Key Projects/Events/Initiatives

Organizational Filings (941/990)
Destination & Organization Logo Rebrand
Annual Report
City of Excelsior Springs Grants
Personnel Policies
Trolley Public Service Agreement
Visitor Center Operation

Main Street Presentations
Attend Trainings & Conferences
National Annual Assessment
State Award Nominations
Merchant Mingles
Merchant Newsletters
Public Relations
Budget Development
C.I.D. Professional Services Agreement

Annual Sponsorship Campaign
Downtown Raffle
Downtown Gift Certificate Program
Giving Tuesday Fundraiser
Lithia Landing Fundraising
Press Releases
Investor Drive
City Professional Services Agreement

Latest Team Highlights

  • May 2026
    • The committee approved moving annual DEP Investor dues to a July 1 renewal cycle, aligning memberships with the organization’s fiscal year and creating a more consistent annual renewal process.
    • Planning is underway for this year’s Downtown Raffle fundraiser, including the development of several themed prize packages designed to showcase a wide variety of downtown businesses and experiences.
    • The committee is exploring new raffle package concepts to broaden appeal while continuing to encourage investment and participation from downtown businesses.
    • Work continues on promotional materials and marketing strategies for the Downtown Raffle, with plans to utilize social media, email marketing, QR codes, and business partnerships to maximize participation.
    • The team began preparing for the 2027 Great American Main Street Award application by reviewing application requirements and identifying opportunities to strengthen DEP’s submission.Initial planning includes gathering high-quality photography, maps, letters of support, and compelling stories that demonstrate Downtown Excelsior Springs’ continued transformation and community impact.
    • The committee discussed ways to better showcase DEP’s broad community partnerships, volunteer engagement, financial stewardship, and measurable revitalization successes throughout the application.
    • Plans are underway to produce a short promotional video highlighting downtown’s revitalization, community partnerships, and the stories that make Excelsior Springs unique.
    • The team emphasized the importance of demonstrating how DEP serves residents, businesses, visitors, and community partners while continuing to build a vibrant and inclusive downtown.
    • Organization Team members continue supporting fundraising, investor engagement, and long-term strategic initiatives that strengthen the Downtown Excelsior Partnership and its mission.
  • January 2026
    • A joint board and committee session is planned for February/March to establish updated 3-5 year district and organizational goals
    • Completed the organization’s Form 990 for submission to the IRS
    • Finalized the annual assessments for Main Street America and Missouri Main Street Connection
    • Actively working on the 2025 End of Year Report
    • Finalizing organizational action plans for 2026
    • Preparing for Legislative Day at the Missouri Capitol
      • Meetings scheduled with Representative Meirath and Senator Gregory to share local impact and priorities
    • Implementing team based working systems to improve communication, collaboration, and access for volunteer teams

Next Meeting Date: April 9, 20268:00 AM Other Trails Coffee + Goods
Active Team Members: Molly McGovern, Melinda Mehaffy, Jeff Algie, Kathy Duncan, Brenda Kilgore, Jeanine Stubbs, Reggie St. John

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Key Projects/Events/Initiatives

Citizen’s Leadership Academy
Thrive Excelsior E.V. Task Force
Assist Potential Business Owners
Event Economic Impact Reports
Real Estate Availability

Downtown Visitation Data & Reports
Individual Business Placer.ai Reports
Building & Business Inventory

Low Interest Loans
Business Directory
Shopping & Dining Guides
Weekly Meet The Business

Latest Team Highlights

  • June 2026
    • Continued research on a Commercial Vacant Property Registry that would encourage long-term vacant buildings to be renovated, occupied, or marketed while protecting the overall health and appearance of downtown.
    • Work continues on the BOOMS Tracker, a comprehensive inventory of every property in the downtown district that supports Main Street America accreditation and provides valuable data for future revitalization efforts.
    • The committee is expanding the Second Weekends initiative by working directly with businesses to encourage extended hours, special promotions, and unique experiences that give residents and visitors more reasons to spend time downtown.
    • Planning is underway for the new Choose Downtown First marketing campaign, a series of direct mail pieces designed to encourage local residents to shop, dine, and support downtown businesses throughout the year.
    • The marketing campaign will feature themed promotions highlighting dining, retail, services, holiday shopping, and other reasons to choose Downtown Excelsior Springs first.
    • The committee began exploring a district-wide hospitality training program to help businesses create exceptional customer experiences and strengthen Downtown Excelsior Springs’ reputation as a welcoming destination.
    • Members discussed creating additional educational resources for business owners, including guidance on permitting, regulations, and available small business assistance programs.
    • Work continues on the Community Development Block Grant application, which would provide additional funding opportunities for downtown building rehabilitation and investment.
    • The committee remains focused on implementing projects that strengthen downtown businesses, improve property conditions, and encourage continued economic investment throughout the district.
  • May 2026
    • The committee reviewed progress on the recent historic window repair workshop, celebrating a successful hands-on preservation project that introduced participants to traditional repair techniques.
    • Planning continues for the Business Education Seminar Series, which is scheduled to launch this September. The series will provide practical marketing and business development tools for downtown businesses.
    • Work continues on the BOOMS Tracker project, a comprehensive inventory of downtown properties and businesses required for Main Street America accreditation. Volunteers will begin collecting property information with a goal of completing the inventory by September.
    • The committee continued discussions on a potential Commercial Vacant Property Registry and will review additional research and examples from other Missouri communities during its June meeting.
    • Planning is underway for the Second Friday / Second Weekend initiative, with an emphasis on encouraging participating businesses to offer specials, extended hours, and unique experiences that create a more vibrant downtown atmosphere.
    • Members discussed a proposed transient guest tax that would generate dedicated funding for tourism marketing, downtown events, beautification, and visitor experiences if approved by voters.An update was provided on the Community Development Block Grant program, with property selections finalized and a public hearing scheduled as the project moves toward implementation.
    • The committee discussed strategies to strengthen communication and collaboration among businesses throughout the entire downtown district, reinforcing the importance of working together to support long-term economic growth.
    • Members also received an update on an upcoming broker open house designed to showcase available downtown properties and encourage future investment and business recruitment.

  • April 2026
    • Business Education Seminar Series: The committee reviewed proposals from two marketing professionals to lead a three-part educational series for downtown businesses. The seminars will focus on practical marketing strategies, social media, and AI tools for small businesses, with a target launch this fall.
    • Business Grant Program: Work continues on redesigning the business grant program that will complement the seminar series and encourage participants to apply what they learn through a competitive funding opportunity.
    • Google Nonprofit Suite: DEP is implementing a new Google nonprofit workspace to improve communication, document sharing, scheduling, and collaboration among volunteer committees.
    • Commercial Vacant Property Registry: Research is underway on vacant commercial property registry programs used in other communities. The committee continues exploring this as a potential tool to encourage reinvestment and reduce long-term vacancies downtown.
    • BOOMS Tracker Project: Planning continues for the district-wide property inventory required for Main Street America accreditation. Volunteers will soon begin collecting property information block-by-block to build a comprehensive downtown database.
    • Second Friday / Second Weekend Initiative: The committee is developing a coordinated outreach strategy to encourage businesses to participate in monthly Second Friday and Second Weekend promotions by sharing hours, specials, and unique experiences.
    • Committee Operations: The team discussed adjusting future meeting times to better accommodate members’ schedules and continue growing participation from downtown business owners and community partners.
    • Community & Economic Development: Members reviewed upcoming opportunities to better connect conferences, tournaments, and other community events with downtown businesses while continuing to explore long-term redevelopment opportunities throughout the district.
  • February 2026
    • The committee focused on identifying priority projects and implementation strategies for the year ahead, with an emphasis on creating clear action steps and measurable outcomes.
    • Downtown vacancy currently sits at approximately 13%.
      • 37% of those spaces are expected to be occupied in 2025 through leases or renovations.
      • 19% are currently under construction.
      • 44% remain available for lease or sale, with some long-term vacancies identified as a challenge for district vitality.
    • The committee began exploring the creation of a Downtown Commercial Vacant Property Registry as a potential tool to encourage reinvestment and reduce long-term inactive properties.
      Members will research examples from other communities to evaluate possible ordinance structures and enforcement approaches.
    • Work is beginning on a full district property and business inventory required for Main Street accreditation.
      The project will document property conditions, ownership, business uses, square footage, improvements, and photographs across the entire district.
    • Planning continues for a three-week educational series designed to help local businesses strengthen marketing and digital strategies.
    • Proposed topics include:
      • Marketing plan development
      • Content creation (photography, reels, and short-form video)
      • Digital platforms and advertising, with AI integrated into each session
    • The committee discussed developing Second Friday and Second Sunday programming during the summer months to increase consistent foot traffic and encourage coordinated business hours.
    • The group reviewed best practices for scheduling social media content through Meta Business Suite, emphasizing batching and planning posts in advance to save time.
    • The team discussed recruiting additional members who are actively engaged in downtown business operations to help drive implementation of economic vitality initiatives.
  • January 2026
    • Committee is bring back the multi-week seminar series to help businesses use AI as a support tool for social media, content creation, and marketing, while emphasizing security and protection
      • Targeting for April
      • Will be a matching grant opportunity included, plus a bonus pitch party for additional funding
    • Discussed challenges in downtown property transactions and strategies to better market opportunities
    • Annual reporting is underway, showing increased average price per square foot
    • Working toward a comprehensive welcome packet for new businesses, including marketing guidance, maps, event rhythms, visitor data, and historic district information
    • Reevaluating Shop local Late with interest in a more sustainable Second Friday or Second Weekend Model
      • Emphasis on ensuring participating businesses offer true special experiences for visitors
      • Early discussion of a locally focused loyalty program
    • Actively seeking additional business owners and commercial real estate voices to join the committee
    • Launching a Small Business Love Letters program during the first two weeks of February

Next Meeting Date: April 9, 20269:30 AMVia Zoom
Active Team Members: Sonya Morgan, Jeanine Stubbs, Brennan Kimball, Courtney Cole

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Key Projects/Events/Initiatives

Blog Posts
Facebook Advertising
Google Ad Campaigns
Print Marketing

Advertising Grant Opportunities
Videography Procurement
Photography Procurement
Website Maintenance

Excperience Excelsior Trip Planner
Website Advertising Sales
YouTube Ads

Latest Team Highlights

  • May 2026
    • The team began planning for the June 9 Commercial Broker Open House by developing a strategy to showcase available commercial properties both downtown and on the West Side.
    • Work is underway to create an interactive property map on VisitExcelsior.com that will allow users to explore available commercial spaces and access property details directly from the website.
    • The committee is evaluating both Google Maps and custom website mapping tools to determine the best long-term solution for displaying available properties and supporting business recruitment.
    • Updates continue to the Visit Excelsior website, including refreshing event pages for Second Weekends, Movies on the Lawn, and Lyrics on the Lawn with current schedules, branding, and sponsor recognition.
    • Planning continues to better integrate major seasonal events into the website homepage, making it easier for visitors to discover upcoming experiences and plan their trips.
    • The team is working to refresh existing website maps and listings to improve accuracy, usability, and the overall visitor experience.
    • Members discussed strategies to better monitor website analytics by separating legitimate visitor traffic from automated bot traffic, allowing for more accurate reporting and marketing insights.
    • Ongoing website improvements continue to strengthen VisitExcelsior.com as the community’s primary destination for visitor information, event planning, and economic development resources.
  • April 2026
    • Google nonprofit tools: DEP has regained access to its Google nonprofit suite and is working to establish updated email accounts and shared tools for staff and volunteer committee members.
    • Website ownership and access: The team is working to ensure DEP has direct administrative access to its website, domain, hosting, and related accounts to support long-term continuity and organizational ownership.
    • Google Ads support: Coordination is underway to connect the new Google nonprofit suite with DEP’s Google Ads account and available nonprofit advertising credits.
    • Annual events calendar: Updates are being made to the annual events calendar, including the Vietnam Traveling Memorial Wall, Second Weekends, Movies on the Lawn, and other upcoming community events.
    • Movies on the Lawn: The final lineup of eight movies is being selected so individual event listings and promotional materials can be created.
    • Farmers Market updates: The team is working with event organizers to refresh the Farmers Market page and ensure this year’s information is accurate and current.
    • Website content review: Committee members are reviewing key pages covering drinks, lodging, shopping, boutiques, and other visitor experiences to identify outdated listings, missing businesses, and needed corrections.
    • Murals and photo spots: Work is underway on a new page highlighting murals, mini murals, public art, Parade of Hearts installations, and other photo opportunities throughout the community.
    • Interactive mapping: Mural and public art locations will be paired with photos and location information for inclusion in an interactive Google Map.
    • World Cup visitor information: The team discussed creating welcome content for international World Cup visitors and is exploring reliable options for multilingual website translations.
    • Second Weekends: Website content is being updated to support the new Second Weekend initiative and promote participating businesses, activities, and event dates.
    • Annual report and sponsorship materials: Updated annual report information and sponsorship opportunities are being prepared for inclusion across DEP’s marketing and communications platforms.
  • February 2026
    • The former Website Committee is evolving into a broader Marketing Committee, aligning efforts across the website, Trip Planner, social media, advertising campaigns, and events to drive visitors to VisitExcelsior.com and help travelers plan their trips.
    • The team is reviewing and updating key pages including eateries, shopping, lodging, recreation, parks, and wedding planning. Updates include correcting business listings, removing closed locations, and adding new businesses to keep the site accurate and current.
    • Advertiser information from the 2026 Experience Excelsior Trip Planner is being integrated into the website. A new submission form allowed advertisers to easily provide updated details and images in one place.
    • The committee is preparing an RFP for a professional photography project that will capture high-quality images of local businesses and downtown experiences. These photos will build a shared image library for use across marketing materials, advertising, and the website.
    • Work is underway to implement a system that allows businesses to submit events directly through the website for approval. This will make it easier to keep the community calendar updated while reducing manual data entry.
    • A new “Stay In The Know” section has been added to the homepage to better highlight the work of Downtown Excelsior Partnership while maintaining Visit Excelsior as the primary tourism brand.
    • The committee is developing a year-long marketing plan and content calendar, including paid social media campaigns that help promote Trip Planner advertisers and downtown experiences.
    • Event pages will now remain active year-round with updated photo galleries, thank-you messages, and “save the date” reminders to maintain momentum between annual events.
    • Several event dates and formats are being refined, including adjustments to Spring Open Houses and the Shop Local Late / Second Weekend concept to better align with downtown events and business participation.
    • Committee members are continuing to review site pages for accuracy and updates, helping ensure VisitExcelsior.com remains a reliable and engaging resource for visitors.
  • January 2026
    • Team reviewed current homepage content and layout to assess performance and user experience
    • Updates underway to ensure all 2026 events are accurately reflected on the website
    • Actively working to update and verify 2026 website advertiser listings so information is current and accurate
    • Completed the 2026 Experience Excelsior Trip Planner and sent it to the printer

Next Meeting Date: March 26, 2026 8:00 AM Payne Jailhouse Bed & Breakfast
Active Team Members: Mark Spohn, TJ Sturm, Shelley Spear, Brian Rice, Trish Guarino, Nate Williams, Denice Belcher

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Key Projects/Events/Initiatives

Facade Grant Program
Downtown Signage
Downtown Kiosks
Lithia Landing Development

Memory Tree
Streetscape Redesign
Hardscape Pocket Park
Wayfinding Signage

Downtown Planters
Holiday Lightpole Decor
Rooftop Christmas Lighting
Murals

Latest Team Highlights

  • June 2026
    • Started the new SIDEWALK SESSIONS
      • Encouraged committee members to document sidewalk, street, and infrastructure concerns during regular walks through downtown, creating a photographic inventory to help prioritize future maintenance projects and support funding requests.
  • May 2026
    • The committee evaluated responses to the downtown planter art project and, after limited participation, decided to shift to a volunteer-driven beautification approach using black-painted planters with decorative stencil designs.
    • Volunteers will work together to repaint planters throughout the district, creating a clean, cohesive appearance while incorporating subtle Downtown Excelsior Springs branding and decorative elements.
    • Planning continues for long-term electrical infrastructure improvements to better support downtown festivals, public spaces, and seasonal lighting. Priority areas include the courtyard, parking lots, and other high-use event locations.
    • Work is underway to develop a comprehensive electrical infrastructure RFP that will guide future investments and improve power availability for community events.
    • The committee discussed redesigning the façade grant program to create a more personalized, proactive approach that targets buildings with the greatest opportunity for visible improvement.
    • Downtown maintenance remains a priority, with efforts focused on repairing banner arms, replacing banners, improving sidewalk safety, and addressing other highly visible maintenance needs.Planning continues for the installation of additional decorative downtown trash cans approved through the committee’s beautification efforts.V
    • olunteers will continue supporting the BOOMS Tracker initiative by photographing downtown buildings and documenting property conditions to assist with Main Street accreditation and long-term planning.
    • The team is exploring a new “walking meeting” format that allows members to tour downtown together, identify maintenance needs firsthand, and prioritize future beautification projects more effectively.
    • The committee continues seeking grant opportunities and funding sources to support future placemaking, infrastructure improvements, and downtown enhancement projects.
  • April 2026
    • Downtown beautification: Planning continues for the annual spring planting initiative, with planting scheduled for early May. The committee is also pursuing grant funding to support beautification efforts throughout downtown.
    • Public art initiative: The committee approved a new process for selecting artwork for downtown planters and public art installations. Local artists will be invited to submit original designs, with the goal of introducing new artwork each year while showcasing local talent.
    • Wayfinding signage: The team reviewed initial wayfinding logo concepts and provided feedback to refine the overall design as work continues on the new downtown wayfinding system.
    • Facade Grant Program: The downtown Facade Grant Program has been updated with increased funding levels and revised guidelines to encourage more impactful improvements to storefronts, awnings, and signage.
    • Historic preservation: The committee continues promoting the upcoming Bob Yapp Historic Preservation Workshop, encouraging downtown property owners, contractors, and community members to participate in hands-on preservation training.
    • Downtown banners: Work continues to repair and reinstall damaged downtown street banners while evaluating long-term improvements to the banner program.
    • BOOMS Tracker: Planning is underway for the district-wide property inventory required by Main Street America. Design Team volunteers will assist with photographing properties and documenting building conditions throughout the downtown district.
    • Property improvements: The committee discussed the importance of maintaining accurate property information, encouraging investment, and supporting quality commercial occupancy throughout downtown.
    • Downtown appearance: Members identified opportunities to improve the district’s appearance by encouraging seasonal storefront updates and removing outdated displays that no longer reflect the vibrancy of downtown.
  • February 2026
    • The committee reviewed the current inventory of trash cans and proposed replacing older “rock-style” receptacles with updated black iron-style cans that better match the downtown aesthetic. Several new locations and relocations are being evaluated to improve coverage and reduce overflowing cans in high-traffic areas.
    • The team is exploring upcoming grant programs, including the AARP Community Challenge and T-Mobile Hometown Grant, to support placemaking projects such as benches, street trees, and potential gateway features that enhance the downtown experience.
    • The RFP timeline for the planter artwork project has been adjusted slightly, with a target release in early March and review of submissions in April. The goal is to have installations completed ahead of major visitor seasons.
    • Work is underway with Star Signs to develop a coordinated wayfinding signage system. The project will establish fonts, layouts, and design standards that can guide future signage across the district.
    • The committee is reviewing options for improving electrical access for festivals and events. ARPA funding allocated for electrical improvements must be used by the end of the year, and members will continue exploring solutions that support both current events and future programming.
    • The team discussed updating the downtown grant program to increase funding levels and move to a defined annual application window. The goal is to make the program more impactful and encourage higher-quality improvements to storefronts.
    • Members brainstormed small, targeted improvements that could enhance downtown’s appearance, including upgrades near the Hall of Waters, improvements around utility infrastructure, and opportunities to address underutilized spaces.
    • Early discussion began around the possibility of a downtown gateway sign along Thompson Avenue, which could become a signature placemaking feature welcoming visitors into the district.
    • The committee discussed the potential formation of a volunteer group focused on regular litter cleanup and community walking events to help maintain downtown’s appearance and encourage engagement.
    • Planning is underway for seasonal planter changes, banner installation, and other beautification elements as the district transitions into spring.
  • January 2026
    • Exploring a theme to align with the U.S. 250th Anniversary and World Cup for the downtown planters this year
    • Addressing trash service challenges, specifically for upper story residential, but also blocks that do not have back alley access.
    • CID funds may be used to replace aging, unattractive downtown trash cans with more cohesive designs
    • Grant funded project underway to wrap planters and select electrical boxes with custom artwork
      • Artist RFP targeted for release by early February
    • Committee discussed adding prefabricated sculptural elements as part of long term streetscape enhancements
    • Additional tourism grant funds will support professional design services to ensure long term consistency and MoDOT compliance on new wayfinding signage
    • Exploring discreet solutions to improve power access for festivals and events
    • Will be conducting a spring walkabout to document conditions, take updated photos, and track usage by block and property
    • Restructuring the Facade Grant Program to include higher grant caps and a fixed annual application window
    • There is interest in expanding small seating areas and exploring matching grants for business owned outdoor seating

Next Meeting Date: March 12, 2026 • 6:00 PM • Atlas Saloon Brewery
Active Team Members: Jim McCullough, Keith Hudson, Allen Amos, Terri Reynolds, Dee Delana, Joe Arthur, Sherry Ballinger, Jeff Algie, Charlie McDaniel, Geoff Clark, Kevin Cline, Carol Baxter

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Key Projects/Events/Initiatives

BBQ & Fly-In on the River
Gun Raffle
Event Sponsorships

Kid’s Que
People’s Choice
KCBS Teams & Judges

Blackhawk Fly-In
Turkey Smoke Series
Live Entertainment

Latest Team Highlights

  • June 2026
    • Received an update that the Special Event Permit has been submitted and is progressing through the city’s approval process, with final approval anticipated prior to the event.
    • Confirmed that more than 100 certified judges have committed to the competition and discussed logistics for accommodating the expanded judging operation, including securing additional rectangular tables.
    • Reviewed sponsorship progress, with nearly $9,000 committed toward the committee’s fundraising goal, while identifying additional businesses to contact to close the remaining gap.
    • Continued sponsor outreach planning by reviewing previous sponsors and identifying new businesses to approach in the coming weeks.
    • Finalized entertainment plans for Friday evening, including DJ services that will provide music, sponsor recognition, announcements, and event emceeing throughout the weekend.
    • Reviewed proposals for the annual fireworks display and discussed expanding the show while maintaining a responsible budget that delivers a memorable experience for attendees.
    • Continued planning for event merchandise, including patriotic-themed event T-shirts that will celebrate America’s 250th anniversary while promoting the BBQ & Fly-In on the River.
    • Discussed team welcome gifts and sponsorship opportunities to offset costs while continuing to provide a quality experience for participating competition teams.
    • Reviewed operational logistics resulting from the expanded 99-team competition field, including increased ice demand, portable restroom needs, dumpsters, and other event infrastructure.
    • Continued coordinating with vendors and suppliers to ensure adequate ice storage, sanitation services, and other logistical needs are secured well in advance of the event.
    • Welcomed additional sponsor commitments while continuing efforts to secure remaining sponsorships needed to fully fund event enhancements.
    • Reaffirmed the committee’s focus on delivering the largest BBQ & Fly-In on the River in event history while successfully hosting its inaugural Barbecue World Cup Qualifier and providing an exceptional experience for teams, sponsors, volunteers, and attendees.
  • May 2026
    • Planning continues for the largest BBQ & Fly-In on the River in event history, with the competition field now capped at 99 teams and preparations expanding to accommodate the increased attendance.
    • Sponsorship efforts continue to gain momentum, with more than $6,700 in cash sponsorships and additional in-kind contributions secured toward the committee’s fundraising goal.
    • The committee continues coordinating logistics for the expanded event, including additional ice, water, dumpsters, restroom facilities, tables, and other infrastructure needed to support nearly 100 competition teams.
    • Planning is underway for this year’s fireworks display, with the committee working to finalize a licensed pyrotechnics provider and event budget.The beer garden layout is being refined to improve guest flow, enhance the entertainment experience, and better connect food vendors, seating, and activities.
    • Friday night entertainment will feature a professional DJ who will provide music, sponsor recognition, announcements, and energy throughout the evening.
    • Coordination continues with local food vendors to provide additional dining options throughout the festival weekend, including the return of Friday night food service.
    • The committee is reviewing existing event inventory, signage, and banners to maximize available resources and reduce unnecessary purchases.
    • Volunteer recruitment remains a major priority, particularly for ice delivery, water distribution, setup, teardown, and other day-of operational needs resulting from the expanded competition field.
    • Ongoing coordination with community partners continues to ensure security, equipment, and operational logistics are in place for another successful BBQ & Fly-In on the River.
  • February 2026
    • The BBQ & Fly-In on the River has officially been selected as a Barbecue World Cup Qualifier, bringing increased national attention and new opportunities for competition teams.
    • Due to strong demand, the contest field is expanding to accommodate up to 99 barbecue teams, making this the largest BBQ competition ever hosted in Downtown Excelsior Springs.
      • To support the increased number of teams, the competition layout will extend further through downtown, including portions of Main Street, Penn Street, Thompson Avenue, and nearby parking areas.
      • With additional teams expected this year, the committee is coordinating expanded logistics including trash containers, water access, ice supply, judging areas, volunteer support, and team infrastructure.
      • The larger competition will require additional judges and tables, with plans to utilize rectangular judging tables to maximize space and efficiency.
    • Updated sponsorship materials now highlight the event’s World Cup qualifier status and expanded reach. Committee members will begin contacting past sponsors and new partners to support this year’s event.
    • Organizers are exploring additional activities to make the weekend more welcoming for families, including options such as face painting and other kid-friendly entertainment.
    • Early discussions are underway with partners to potentially host a carnival the same weekend, creating a larger festival atmosphere and additional activities for visitors.
    • Returning highlights include the Home Brew Contest, On the Rocks Whiskey Walk, fireworks show, and flyovers, all helping make the BBQ weekend one of the largest annual events in the community.
    • The People’s Choice BBQ tasting competition will return this year, with organizers working to secure product donations and encourage more teams to participate.
    • With the event continuing to grow, the committee will be actively recruiting additional volunteers to help support operations throughout the weekend.
  • January 2026
    • BBQ & Fly-In on the River has officially been designated a BBQ World Cup Qualifier
    • Registration has launched with 71 teams already registered
    • Coordinating with the City to expand the festival footprint
    • Planning underway to host the largest BBQ competition in Downtown Excelsior Springs history
    • Working with the school district and the VFW to explore adding a new family friendly component to this year’s event

Next Meeting Date: March 12, 2026 • 5:00 PM • Atlas Saloon Brewery
Active Team Members: Allen Amos, Keith Hudson, Charlie McDaniel, Jeff Algie, Terri Reynolds, Carol Baxter, Justin Ballantyne, Michael Jennings, Brian Van Till, Jim McCarty, Steve Pogue, Chris Mayer

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Key Projects/Events/Initiatives

Event Sponsorships
Best of Show Results

Home Brew Team Registration
Kolsch Competition
Brewer’s Choice

Live Entertainment
People’s Choice

Latest Team Highlights

  • June 2026
    • Received updates from homebrew club outreach efforts, with several clubs already committed to participating while additional recruitment continues to expand brewer participation for this year’s competition.
    • Continued outreach to new and existing homebrew clubs throughout the region to increase brewer registrations and strengthen participation from both returning and first-time competitors.
    • Reviewed brewer registration numbers and discussed strategies to encourage additional signups leading up to the event.
    • Continued building the judging panel for the competition, working toward a full slate of qualified judges to ensure a high-quality and credible competition.
    • Reviewed sponsorship progress, including securing the event’s title sponsor and several additional business sponsors that continue to strengthen financial support for the event.
    • Discussed volunteer staffing needs and began assigning responsibilities for setup, admissions, judging support, beer service, teardown, and other day-of operations.
    • Developed a more detailed volunteer plan to ensure every volunteer has a clearly defined assignment and understands their responsibilities before event day.
    • Reviewed event logistics, including organizing equipment, glassware, signage, awards, brewer materials, and storage to improve setup efficiency and event operations.
    • Planned improvements to event organization by consolidating supplies into a central staging area prior to the event, allowing volunteers to quickly locate equipment during setup.
    • Discussed marketing efforts, including promotion through regional craft beer influencers, social media, and direct outreach to help increase both brewer participation and public ticket sales.
    • Finalized plans to launch ticket sales and begin promoting the event to attendees while continuing recruitment efforts for additional brewers.
    • Reaffirmed the committee’s focus on growing participation, strengthening volunteer coordination, and delivering another successful Home Brew Competition alongside the expanded BBQ & Fly-In on the River weekend.
  • May 2026
    • Planning continues for the 2026 Home Brew Competition, with brewer recruitment remaining a top priority. The committee is working toward a goal of approximately 18 participating brewers and is expanding outreach throughout the regional craft beer community.
    • Sponsorship efforts continue, with additional funding being sought to enhance the overall event experience and support competition expenses.Several breweries have already committed to participate, representing a growing mix of local and regional craft beverage producers.
    • Volunteer planning has shifted into high gear as the committee begins identifying all day-of event roles and preparing volunteer sign-ups to support event operations.
    • The committee is developing new custom awards for this year’s competition, exploring locally crafted wooden tap-style awards alongside traditional ribbons to create a more memorable recognition program.
    • Ticket sales planning is underway, including promotional offers and marketing campaigns designed to increase attendance as the event approaches.
    • Plans are in place to feature every participating brewer on the official event lanyards once registration is finalized.Event logistics continue to be refined, including electrical needs, ice management, audio equipment, and awards presentation to ensure a smooth experience for brewers and attendees.
    • Entertainment plans have been finalized with a professional DJ providing music, sponsor recognition, and event announcements throughout the competition.
    • Coordination continues with the BBQ & Fly-In on the River committee to ensure both signature events operate seamlessly together during one of Downtown Excelsior Springs’ biggest weekends of the year.

  • February 2026
    • Committee members are coordinating visits to homebrew clubs across Missouri and Kansas during March and April to promote brewer participation in this year’s competition. Volunteers are signing up to attend meetings, share event information, and encourage brewers to register.
    • The team is working to recruit approximately 12 experienced judges, ideally from established beer clubs and BJCP-trained backgrounds, to ensure a high-quality judging process while maintaining the festival’s fun and social atmosphere.
    • The event will remain unsanctioned, allowing brewers to participate in the festival experience rather than submitting bottled entries in a traditional competition format. Prizes will continue to follow Missouri alcohol regulations by offering non-cash awards.
    • A sponsorship packet has been created with levels ranging from $100 supporting sponsors to a $1,500 presenting sponsor. Once finalized, the packet will be distributed to potential partners to support event enhancements.
    • Flyers, social graphics, and ticket-promotion cards with QR codes have been developed to promote brewer registration and ticket sales. These materials will be used heavily during upcoming outreach opportunities.
    • The committee selected IPA as the featured “Style of the Year” category for the competition.
    • The team is exploring partnerships with local craft beer influencers and media outlets to expand promotion of the event and reach new audiences in the Kansas City craft beer community.
    • Committee members will promote the event at the Parkville Microbrew Festival on April 25, encouraging both brewer registrations and ticket sales while launching a short-term promotional discount.
    • Volunteers are reviewing operational needs including glassware inventory, ice planning, and day-of event logistics to ensure the festival runs smoothly as attendance continues to grow.
    • Planning is being coordinated with the expanded BBQ & Fly-In on the River competition, which is expected to host nearly 100 barbecue teams this year, bringing increased visibility and visitors to the entire weekend of events.
  • January 2026
    • Reviewed and expanded a regional home brew club contact list
    • Outreach assignments underway to increase brewer participation and visibility
    • Judge recruitment planning is underway
    • Initial volunteer pool identified with emphasis on additional help for set up
    • Reviewed the 2026 sponsorship structure
    • Updated action plan and promotional timeline moving earlier than previous years
    • Reviewed voting process for fairness and clarity
    • Exploring expanded awards recognition pending sponsorship support
    • Ticket sales and attendees were identified as a key focus area

Next Meeting Date: March 26, 2026 • 7:00 PM • Warbird Whiskey
Active Team Members: Amber Schmidt, Amanda Romazon, Val Linnenburger, Robin Wilkins, Melissa Bartlett, Vern Hendricks, Alyssa Darby

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Key Projects/Events/Initiatives

Elf Factory
Hall of Trees
Holiday Homes Tour

Lane of Lights
Lighted Christmas Parade
Mistletoe Market
Pictures with Santa

Wreath Auction
City Wide Pole Mounts
Cocktails & Candy Canes

Latest Team Highlights

  • June 2026
    • Reviewed the Christmas Fund, which currently has a balance of $67,194.52, and discussed priorities for future holiday investments and improvements.
    • Discussed potential themes for the 2026 Lighted Christmas Parade, with Winter Wonderland and Santa’s Workshop selected as the community’s top choices for a public vote.
    • Planned a community voting campaign through social media to engage residents in selecting the official parade theme.
    • Continued planning for new large-scale Christmas displays and interactive decorations that create memorable photo opportunities and strengthen downtown’s holiday experience.
    • Discussed future investments in additional Christmas lighting, electrical infrastructure, and display improvements to support continued growth of holiday programming.
    • Began planning electrical upgrades needed for the Lane of Lights, new display locations, and future holiday attractions by identifying pedestal and power needs throughout downtown.
    • Explored rebranding the downtown Christmas program through the development of a new logo, with plans to seek concepts from local artists.
    • Reviewed volunteer procedures and discussed implementing background checks and improved volunteer registration to strengthen safety and event management.
    • Continued planning for the Holiday Home Tour, including participating homes, business involvement, and promotional strategies.
    • Discussed restoration and preservation of existing Christmas displays, including repairs to the Nativity display and other seasonal decorations.
    • Encouraged committee members to research new commercial-grade Christmas displays and share ideas for future holiday investments that will continue enhancing Downtown Excelsior Springs as a regional holiday destination.
  • January 2026
    • Reviewed the end of season financials
    • Developing clearer public messaging about donation based, volunteer run, and supported by sponsorships
    • Identified several aging displays for repair, retirement or replacement
    • Exploring new custom display options for high visibility areas
    • Planning to expand lighting in 2026 in the Lane of Lights
    • Moving into task based sign ups for 2026.
    • Implementing a lottery system for Lane of Lights hosting nights in 2026
    • Bidding out electrical work for the season
    • Working to extend power in the Lane
    • Exploring a formal agreement with the West Side CID to clearly define responsibilities and costs

Next Meeting Date: March 26, 2026 • 6:00 PM • Other Trails
Active Team Members: Phillip Scherer, Stacey Scherer, Craig Pettus, Bea Pettus, Ben Bolin, Dan Tato, Morgan Newkirk, Cheyenne Tavares

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Key Projects/Events/Initiatives

85ish Mile Race
Baby Poo

45ish Mile Race
Event Marketing & Promotion
5K & 10K

Event Sponsorships
Kid’s Race

Latest Team Highlights

  • April 2026
    • Title sponsorship: The committee is finalizing a Title Sponsor partnership that will significantly enhance the event experience and provide additional opportunities for participant amenities and promotion.
    • Additional sponsorship outreach: Outreach continues to regional businesses and industry partners to expand sponsorship support and increase event visibility.
    • Event branding & promotion: The team is developing new promotional content, including participant testimonials and sponsor-focused marketing materials, to showcase the unique experience of riding the Opal Wapoo Gravel Experience.
    • Course & event planning: Planning continues for the gravel race while also exploring opportunities to expand future programming with additional trail running and endurance events.
    • Finish line experience: The committee is designing an enhanced finish-line celebration featuring music, games, refreshments, and additional activities to encourage participants and spectators to stay, relax, and enjoy downtown.
    • Downtown engagement: Members discussed ways to encourage riders to visit local businesses following the race while balancing the desire for a centralized finish-line gathering space.
    • Food & vendor planning: The committee is evaluating options for post-race food service, including partnerships with local food trucks and downtown businesses.
    • Participant amenities: Additional finish-line enhancements, including recovery experiences and sponsor activations, are being explored to elevate the overall participant experience.
    • Registration update: Registration continues to build as marketing efforts ramp up, with organizers noting that many cyclists are registering later in the season than in previous years.
    • Looking ahead: Long-term planning has already begun for future editions of the Opal Wapoo Gravel Experience as the committee continues building the event into a premier regional cycling destination.
  • March 2026
    • Committee continued planning for the addition of a trail running component to the Opal Wapoo weekend, exploring several race formats and course options.
    • Members evaluated potential routes that balance participant safety, downtown activation, and a unique race experience, including greater use of local trails.
    • The committee discussed the pros and cons of Friday evening versus Saturday races, taking into consideration downtown events, participant experience, and logistics.
    • Several creative race concepts were explored, including trail loops, endurance-style formats, and experiences that would help distinguish Opal Wapoo from other regional races.
    • The team reaffirmed the importance of creating an event that showcases Downtown Excelsior Springs and the Dry Fork Greenway while offering an experience runners can’t find elsewhere.
    • Sponsorship outreach continues, with plans to refresh sponsorship materials and pursue additional local and regional partners. Committee members will continue evaluating transportation, parking, and race logistics to ensure a seamless participant experience.
    • Over the next month, members will research and recommend final course options so a decision can be made on whether to launch the running event this year or target a 2027 debut.
    • The committee remains committed to expanding Opal Wapoo into a multi-day outdoor recreation event that celebrates cycling, running, and downtown Excelsior Springs.
  • February 2026
    • Committee members have begun reaching out to regional and national cycling brands for sponsorship support. While responses have been limited so far, several companies have expressed interest in partnerships or product support.
    • The team is exploring branding updates that better reflect the event’s multi-discipline format, which now includes both cycling and trail running experiences.
    • Planning continues for the new trail run component, which will feature approximately 5K and 10K distances on the Dry Fork Trail system. The goal is to create a challenging but welcoming trail race that complements the gravel cycling event.
    • Organizers are evaluating start times and lighting considerations to ensure a safe and enjoyable experience for runners while accounting for fall daylight hours and trail conditions.
    • The committee is working to finalize a centralized downtown packet pickup location so both runners and cyclists have a streamlined check-in experience prior to the event.
    • To minimize congestion downtown and keep storefront parking available for customers, participants will be encouraged to park in designated lots such as the Ameren property near the trail system.
    • The group is developing ideas to encourage participants to visit downtown businesses, including a post-race “happy hour” style promotion with participating restaurants and bars.
    • Planning is underway to enhance the finish line atmosphere with music, refreshments, and opportunities for spectators and participants to gather and celebrate.
    • The committee is working with BikeReg to finalize registration categories and pricing structures for cycling, running, and combined event participation.
  • January 2026
    • 75 Rider Registrations Received To Date
    • Establishing a marketing focus to create social media consistency and explore sponsor supported giveaway for rider registered by deadlines
    • Reviewed list of potential sponsors for 2026
    • Finish line experience planning is underway to turn the finish line into a celebration. Ideas include beer garden, DJ, food options, sandwich board signage, finish line discounts, with improving route mapping.
    • The single track development will be included in the 2026 route.
    • Working to secure timers.
    • Developing a lead out strategy.
    • Increasing marketing efforts around the kid’s race.
    • Adding a Friday night 5K & 10K to 2026

Main Street In Missouri:

As a Missouri Main Street Accredited program, the Downtown Excelsior Partnership, Inc. is a recognized, leading program among the state network of more than 50 districts and communities who share both a commitment to creating high quality places and to building stronger communities through preservation-based economic development.
For more information about Missouri Main Street Connection or other Missouri Main Street programs, please visit their website.

National Main Street Center

DEP follows the Main Street Four-Point Approach, which focuses revitalization efforts in four areas: Design, Economic Vitality, Organization and Promotions. It is a comprehensive and balanced approach with an underlying goal of promoting and strengthening the downtown core and preserving its historic character. Support from local government, partner organizations, downtown property and business owners, and residents has helped this community-based initiative work in Downtown Excelsior Springs for more than 15 years. For more information about the Main Street Four-Point Approach, please click here.
As a Main Street America Accredited Program, the Downtown Excelsior Partnership, Inc. is a recognized leading program among the national network of more than 1,200 neighborhoods and communities who share both a commitment to creating high-quality places and to building stronger communities through preservation-based economic development. All Main Street America Accredited Programs meet a set of National Accreditation Standard of Performance as outlined by the National Main Street Center.

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