Downtown Excelsior Partnership, Inc. Earns 8th Consecutive Main Street America Accreditation

DOWNTOWN EXCELSIOR SPRINGS, MO – February 14, 2025

Yesterday, Downtown Excelsior Partnership, Inc. (DEP) welcomed representatives from Main Street America (MSA) and Missouri Main Street Connection (MMSC) for its Annual Accreditation Assessment Visit. The review reaffirmed DEP’s position as a top-tier Main Street program, not just in Missouri but nationwide, recognizing its ongoing efforts to drive economic growth, cultivate partnerships, and create a thriving downtown district.

Throughout the day, Main Street officials met with DEP Executive Director Lyndsey M. Baxter, the DEP Board of Directors, city leaders, and leaders from DEP’s various teams to evaluate the organization’s work and discuss opportunities for future development. Those present included:

Joi Austin (MSA) and Keith Winge (MMSC) engaged in meaningful discussions with these leaders, acknowledging DEP’s role as a model for downtown revitalization and organizational excellence.

DEP’s Success as a Nationally Recognized Main Street Organization

Several key initiatives were recognized as exemplary models for downtown development, setting Excelsior Springs apart as a leader in the Main Street movement.

• Strategic Reporting & Transparency – DEP’s Annual Report effectively communicates impact, data driven results, and future goals, demonstrating a high level of professionalism and accountability.
• Event-Driven Economic Impact – DEP’s event programming is intentionally designed not just for entertainment, but as a catalyst for business growth, visitor attraction, and direct economic benefits to the community.
• Public Private Partnerships – DEP’s strong collaborations with the City, businesses, and local organizations create a unified vision for sustainable growth and downtown enhancement.
• Sustainable Fundraising & Donor Engagement – Through strategic donor campaigns, sponsorships, and diversified revenue sources, DEP has established financial stability while expanding its reach.
• Innovative Marketing & Branding – DEP’s marketing strategies have elevated Excelsior Springs has a destination, leveraging digital advertising, storytelling, and interest-based itineraries to capture key audiences.
• Empowering Volunteers & Community Leadership – DEP’s success is deeply rooted in an engaged volunteer base, providing structured opportunities for meaningful contributions and community involvement.

Opportunities for Future Growth

While DEP continues to excel, the assessment also highlighted opportunities for continued growth and long-term sustainability, including:

• Capacity Building – To sustain its success, DEP should explore options for contract employment or paid staff to support the growing workload.
• Succession Planning – Both DEP and downtown businesses need strategies in place for leadership transitions, ensuring continuity and stability for future generations.
• Strengthening County Level Partnerships – Growing the financial relationship with Clay County will open new opportunities for resources and investment in downtown projects.
• Expanding Resident Engagement – While DEP has successfully cultivated tourism and visitor-based experiences, there is an opportunity to better engage local residents in programming, creating a deeper sense of community involvement.
• Elevating the Experience – DEP has done an exceptional job adding elevated experiences to its platform, setting the stage for a more dynamic, engaging, and immersive downtown experience.

A Proven Partner for Local Small Businesses

During the assessment, Main Street America and Missouri Main Street Connection emphasized that Excelsior Springs’ business community has a rare and valuable opportunity to partner with an organization that has a proven track record of success and real, lasting change. DEP’s work is not just about preserving history, it’s about creating a vibrant, economically thriving downtown that benefits business owners, residents and visitors alike.

DEP Earns 8th Consecutive Main Street America Accreditation

At the conclusion of the visit, it was announced that the Downtown Excelsior Partnership, Inc. has once again earned accreditation as a Main Street American Organization, marking its eighth consecutive year of achieving the highest standard of excellence.

“This recognition reflects the dedication, passion, and hard work of our board, volunteers, city partners, and local businesses,” said Lyndsey M. Baxter, DEP Executive Director. “We are honored to be among the nation’s leading Main Street programs and are excited to continue driving change and economic success for Downtown Excelsior Springs.”

As DEP moves forward, the organization remains committed to fostering a thriving downtown district—one that is inclusive, forward-thinking, and driven by community engagement and economic opportunity.

About the Downtown Excelsior Partnership, Inc.

The Downtown Excelsior Partnership, Inc. is a nationally and stated accredited Main Street non-profit organization dedicated to the revitalization and growth of Downtown Excelsior Springs. Through collaboration with business owners, local government, and the community, DEP works to enhance economic development, cultural vitality, and the overall quality of life in the downtown area.

For more information about the Downtown Excelsior Partnership, Inc. and upcoming events, please visit VisitExcelsior.com.

Contact
Name: Lyndsey M. Baxter
Title: Executive Director
Phone: 816-719-9912
Email: exec@visitesprings.com
Website: VisitExcelsior.com