Gem of a Jewelry Store Goes Behind The Scenes of its Custom Work

Have you ever taken a moment to really look at a piece of jewelry, the intricacies and the details, and wondered how it came to be?

At Sturm Bros.’ Custom Design & Fine Jewelry, you don’t have to wonder – you can watch! Located at 111 E. Broadway, this gem of a jewelry store not only offers display cases full of beautiful ready to purchase pieces, they also design custom jewelry that they make right there at the store, ad you can watch the magic happen!

When setting up their new open concept showroom they wanted to give customers a front row seat to the jewelry making process. The staff are always happy to answer questions and talk through the process to any spectators as the jeweler meticulously crafts the next wearable piece of art.

Beyond their specialized custom work, they also offer jewelry repair, personalized consultations, gift wrapping and online shopping. If you’re looking for a one of a kind Excelsior Springs souvenir, the Sturm Bros.’ have created a custom line of jewelry using the unique Mayan figure imagery from the Hall of Waters as inspiration.

It’s not often you can come to visit a town for a three day trip and leave with a piece of custom designed jewelry, but that is exactly what Sturm Bros.’ can do for you! Stop in on a Friday and design your perfect new adornment – in most cases it will be ready to pick up before you leave town on Monday. For more elaborate pieces, shopping is of course available. If you want to peek in on the process throughout your time shopping downtown, you are welcome and encouraged to do so! Ask questions, get engaged and enjoy the jewelry making process. You’ll be able to proudly wear your new piece and tell everyone you know that you helped design it. How many people can say that?

After you leave town, you can continue to follow Sturm Bros.’ on Facebook, Instagram or YouTube to keep up to date on their custom work and follow along on their journey as they share with the world a fascinating look behind the scenes of a jeweler’s bench.